Introducing the New Knightcorp: Bold Brand. Smarter Website. Stronger Future.

Knightcorp was founded 16 years ago by a then 23-year-old Wayde Knight, who saw an industry resistant to change. Brokers offered poor service, lacked innovation, and provided little transparency. Insurance was seen as a grudge purchase, and he set out to change that. 

What began as a bold vision quickly gained momentum. Word spread, growth followed, and Knightcorp became known for doing things differently. Today, we count some of Australia’s most prolific brands among our valued clients. 

But what got us here won’t get us there.

Our new brand idea—The Forerunner’s Edge—was inspired by the forward-thinking businesses we work with every day. In business, you can never know what’s next. And as innovators, our clients are in the business of uncertainty. We know that if you’re going to be first, you’re going to need foresight. That’s where we come in. 

Knightcorp innovates in insurance so our clients can innovate in their industries—with confidence and without hesitation. The Forerunner’s Edge is more than a tagline—it’s the lens through which we approach every interaction, process, and platform. As a forerunner we know what it takes to get businesses ahead. And we’re committed to crafting solutions that will give them a head start in business. 

We’re building something much bigger than an insurance brokerage. Our new brand and website are not just cosmetic updates, they represent the change we are making, and the innovation we are committed to.

Trent BrownCEO

Sixteen years on, our entrepreneurial spirit is more alive than ever. With a bold new brand and a website built for today’s clients, we’re reimagining how business insurance works—and how it feels. 

We’ve simplified processes, upgraded tools, and elevated design to deliver an experience that’s efficient, intuitive, and refreshingly human.  We are transitioning insurance broking from being a product to a service. 

It’s a whole-business review—driven by purpose, guided by values, and shaped by the needs of our clients. 

We started by auditing over 40 insurance brands across the market. The patterns were clear—and uninspiring: 

• Corporate blue  
• Generic fonts 
• Stiff, confusing language 
• Soulless stock photography 

The industry lacked personality, differentiation, and human connection.  That was our challenge. 

We partnered with Twist, a dynamic brand design agency, to create something bolder—something that truly reflected Knightcorp’s DNA and aspirations. Together, we developed a brand with energy, edge, and clarity. One that inspires our people, excites our clients, and signals the kind of future we’re here to build. 

Just like the brand, our new website is built with intention. It’s designed around what our clients need: 

• Clear answers on the risks that matter 
• Easy-to-understand explanations of key policies 
• Practical tools and FAQs to demystify complexity 
• Industry insights and thought leadership that help clients stay ahead 

We’ve restructured the site for faster navigation, introduced accessible and engaging language, and showcased our expertise in ways that are actually useful. 

It’s a platform that reflects who we are: bold, insightful, and relentlessly client focused.

Every element of our brand and website has been crafted to align with our identity and values: 

• Logo – A bold, modern mark representing strength and momentum. 
• Colours – A dynamic palette of nine vibrant colours that bring life and warmth to a traditionally conservative industry. 
• Fonts – A combination of serif and modern typography, bridging heritage with innovation. 
• Photography – Editorial-inspired imagery that captures the real people behind the work, not just stock-photo smiles. 

This isn’t style over substance—it’s substance with style.  But more importantly it represents who we are, what we believe, and showcases the people that deliver it.  Real people, providing real solutions. 

We’re investing in our people to drive this evolution:

Specialties Team — Subject matter experts in key areas, including Technology, Personal Lines, and People & Workplace Risk. This team delivers innovative solutions for the most complex risks.

Enterprise Team — Our new model elevates broking standards across Knightcorp. Highly experienced brokers will share their knowledge and implement tools that enhance our service model.

Our evolution is unfolding in strategic phases to ensure every client touchpoint reflects where we’re headed: 

To become Australia’s leading digitally enabled insurance group known for its customer experience, blending human engagement and the benefits of technology. 

We’ve already taken major steps with the launch of our new website and digitalised reporting tools. Next, we’ll continue enhancing automation, expanding our specialty capabilities, and introducing smarter, more intuitive experiences across our platform—all designed to create a seamless, human-centred approach to insurance. 

We’re in business because businesses like yours choose to lead, to innovate, and to build. Your ambition drives us to keep pushing forward. 

Our new brand and website are reflections of that shared vision—a commitment to doing things differently, with purpose, clarity, and boldness. 

Thanks for being part of what’s next. We’re excited for the future we’re building together.